I’m a big fan of shoes, and Adidas is one of my favorite brands. That’s why I chose to create a retail package for this project. Their new sneaker; the Ultraboost 21, was the focus of the designs, showcasing the sleek product on the shopping bag and the gift card sleeve. The shoelaces on the art connect to the bag handles to make it look like the holder is carrying the shoes themselves, and a similar effect is used on the gift card sleeve to make it look like the card is being opened by the laces.