Billboards

In 2022, I was tasked with creating the banks billboards for the 2023 calendar year. There were two sets of billboards distributed around the banks area of operations. the larger size for billboards were dedicated to expanding our business banking in West Michigan, while the other set was targeted at potential retail customers. The business banking series is designed to be more professional and less flashy. We wanted to highlight the benefits of handling your businesses banking needs through Macatawa and used several taglines to show this sentiment. The retail billboards are meant to catch your eye in the fleeting moments they are seen on the highway. I used imagery of West Michigan to highlight how Macatawa while large, is still a local bank.